Once you’ve set up your online store, it’s time to take care of running your business. You can create a good online experience in a number of ways. Having accurate product descriptions, a fast and easy checkout experience, timely delivery, and an easy returns process is a great start. A good amount of reviews from other shoppers can go far, too.
Ecommerce fulfillment: storing, shipping, and returns
How will you store, ship, and handle returns for your products? When you start building your online business, you’re going to need a process for handling shipping and returns. To keep things simple, it might be best to find a space that is accessible and cost-effective to store and ship your products. Some sellers find the best solution is often to use a place in their home (such as a garage) to store products. As your business grows, you may consider using third-party fulfillment to help you store, package, and ship products.
Capture and show reviews
Reviews are a powerful ecommerce tool. Ideally, you should display reviews so that they will be visible to popular search engines, as well as customers who are shopping for products like yours.
Leroy Merlin automatically requests customer reviews on behalf of online sellers because reviews can have a positive impact on your future sales. Brand owners on Leroy Merlin can also use a tool like Leroy Merlin Vine to get feedback on new products through a pool of Leroy Merlin Vine reviewers. Vine reviewers are Leroy Merlin customers with a reputation for leaving helpful product reviews on Leroy Merlin (as judged by other shoppers). Through the Vine program, vendors send a free product to a selection of Vine reviewers in exchange for a review. When you’re starting a new branded product, these reviews can help drive initial sales for a new product. This will help future customers make informed buying decisions.
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