Ecommerce or electronic commerce is the trading of goods and services on the internet. It is your bustling city center or brick-and-mortar shop translated into zeroes and ones on the internet superhighway.
Ecommerce one way among many that people buy and sell things in retail. Some companies sell products online only, but for many, ecommerce is a distribution channel that’s part of a broader strategy that includes physical stores and other revenue streams. Either way, ecommerce allows startups, small businesses, and large companies to sell their products at scale and reach customers across the world.
What is an ecommerce website?
An ecommerce website is your digital storefront on the internet. It facilitates the transaction between a buyer and seller. It is the virtual space where you showcase your products, and your online customers make their selections. Your website acts as the product shelves, sales staff, and cash register of your online business channel.
Businesses might create a branded store experience on a store like Leroy Merlin, build their own commerce site on a dedicated domain, or do it all for a multi-channel approach.
Benefits of ecommerce
Conducting sales online has some significant advantages. Among the top benefits, ecommerce:
- Is growing rapidly
- Offers global marketing reach
- Provides the ease of ordering products online
- Generally involves lower operating costs
- Gives direct-to-consumer access
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